For years, “culture fit” was the goal in hiring.
We looked for people who blended in, didn’t challenge too much, and felt familiar.
But let’s be honest that’s not how strong, creative teams are built. That’s how comfort zones grow.
Today, more and more companies are shifting from “fit” to “contribution.”
They want people who bring something new! ideas, energy, experience.
Why “Fit” Isn’t Working Anymore?
When we only hire people who fit, we often choose those who think and work like us. It feels safe, but it can stop growth.
✔️ It gives comfort
❌ But not innovation
✔️ It gives alignment
❌ But not fresh ideas
A strong culture doesn’t need to stay the same. It needs people who help it grow.
Why “Contribution” Matters?
When we think about culture contribution, we ask better questions:
• What can this person teach us?
• How can they add to our values, not just repeat them?
• How will they help us grow, work better, and see new ways of doing things?
It’s not about “do they belong? “It’s about “can they make us better?”
How This Looks in Real Life?
In hiring: Update your interview questions to explore what new value someone brings.
In onboarding: Ask new joiners to share past experiences that might improve how we work.
In feedback and recognition: Appreciate people who speak up, suggest new ideas, or help others grow.
In leadership: Create space for different voices even if they challenge the usual way.
Next time someone says, “I’m not sure they fit our culture…”
Pause.
Ask instead: “What could we learn from them? “
Because culture isn’t about staying the same. It’s about growing together.
